The Catalyst
How to Change Anyone's Mind
Table of Contents
About The Book
From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind.
Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?
This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?”
The Catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs.
This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you’re trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.
About The Reader
Keith Nobbs has appeared on Broadway in The Lion In Winter and off-Broadway in Dog Sees God, Romance, The Hasty Heart, Bye Bye Birdie, Dublin Carol, and Four (Lucille Lortel Award, Drama Desk Nomination). His film credits include Phone Booth, Double Whammy, and 25th Hour. Television credits include The Black Donnellys (series regular), Law and Order: Criminal Intent, and The Sopranos.
Product Details
- Publisher: Simon & Schuster Audio (March 10, 2020)
- Length: 272 pages
- Runtime: 6 hours and 46 minutes
- ISBN13: 9781508299554
Raves and Reviews
"Narrator Keith Nobbs's low-key enthusiasm is the perfect embodiment of this audiobook's enlightening advice on influencing people. Nobbs lets the writing speak for itself, a style that allows listeners to decide how much they want to engage with the ideas of the author, a behavioral science professor. Narrator Fred Irby is similarly effective delivering shorter segments scattered throughout the production. The author says the key to influencing others is to respect their desire to decide for themselves what they think and do rather than feel influenced by others. Using a myriad of lucid examples in the realms of politics, business, and world affairs, he explains how to access motivations in people that are already present by removing common barriers to change."
– AudioFile Magazine
Resources and Downloads
High Resolution Images
- Book Cover Image (jpg): The Catalyst Unabridged Audio Download 9781508299554
- Author Photo (jpg): Jonah Berger Photograph (c) Deborah Feingold(0.1 MB)
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