Total Competition
Lessons in Strategy from Formula One
Table of Contents
About The Book
Formula One racing is a wildly popular global sport with millions of fans and billions more engineering dollars at stake. For four decades, Ross Brawn has been one of the most innovative technical directors and team principals in the high-stakes world of Formula One. He is considered the most successful competitor in the history of Formula One to date, and “the closest thing there is to a certifiable genius” (The Wall Street Journal). Leading Benetton, Ferrari, Honda, and Mercedes, he has worked with legendary drivers such as Michael Schumacher, Jenson Button, and Lewis Hamilton to make them Grand Prix champions. Now, in this fascinating book, presented as a frank conversation between Brawn and fellow Formula One competitor Adam Parr, Brawn reflects upon his career, shares the philosophies and methods that led to his success, and offers lessons that every leader working with teams—at work, play, or home—can use to achieve their own goals, too.
Brawn and Parr share details about the unique pressures of Formula One racing and the intense, cutthroat world they inhabited, where coming in second place is never good enough. Just as Phil Knight recounted his accomplishments and devastating setbacks in the building of the Nike brand in the New York Times bestseller Shoe Dog, this book also provides a blueprint for leading teams, imparting lessons such as “Embrace Humility,” “Invest in People and Culture,” “Strive for Simplicity, Manage Complexity,” and much more.
Product Details
- Publisher: Simon & Schuster UK (October 17, 2017)
- Length: 336 pages
- ISBN13: 9781471162381
Raves and Reviews
'Frank, fearless and original... I hung on every word'
– Murray Walker
'The closest thing there is to a certificable genius'
– Wall Street Journal
‘A fascinating insight’
– Giles Richards, Observer
'It has widespread appeal as well as offering a unique insight into F1...this is a must-read.'
– Edd Straw, Autosport
'Offers valuable lessons on how to succeed in pressurised environments and forge working relationships with difficult colleagues. And for those in love with the sport, it is a must-have insight into the awe-inspiring career of a true motor racing great.'
– Daily Express
'Eccentric but brilliant...some theories from within could be applied to other professions and indeed personal lives.'
– Motorsport
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High Resolution Images
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